- Anti-Alcohol campaign
- 3 days of national morning after death
- Tried to create cult - Vanity was joked about and Nikolai Podgorny warned him of this and Brezhnev replied "If they are poking fun at me, it means they like me".
- Gave himself many medals - including Lenin prize for literature for his memoirs
- Show trials
- Like Stalin in essence
- Knew that it was important tool but was less interested in it than Khrushchev
- Under Brezhnev it was more focused on nostalgic revisions of the past - glory of the revolution
- Ballet was being supported - there was demand for soviet ballet all over the world
On becoming leader he said -
"Under Stalin, people feared persecution. Under Khrushchev, people feared reform. The people of the Soviet Union need a quiet life."
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